This Sunday sees the Philadelphia Eagles take on the New England Patriots in Minneapolis for Super Bowl LII.
Each year, the Super Bowl attracts some of the biggest stars from across the world all wanting to perform at the illustrious half time show. This year is no exception, with the return of Justin Timberlake to the stage – leaving us all wondering if it’ll be as memorable as his last performance with Janet Jackson!
With an expected audience of over 111 million set to tune in worldwide, the demographic reach is enormous. Super Bowl Sunday really is the biggest show of them all and represents the ultimate platform for advertisers to promote their brands. Typically, commercials during the Super Bowl have been used as a means of building awareness for their products and services amongst this wide audience, while also trying to generate buzz around the ads themselves to gain additional exposure. Super Bowl commercials have become a cultural phenomenon of their own alongside the game itself – in fact, many viewers only watch the game to see the much-anticipated commercials, and a number of marketers structure their entire campaign schedule around the event.
As a result, the prominence of airing a commercial during the Super Bowl carries an increasingly high price, with NBC reportedly asking for north $5 million for a 30-second spot, They’re also attempting to sweeten the deal by bundling with the PyeongChang Winter Olympics, so it will be interesting to see which major brands make a return and which choose to opt out.
It is expected that 4th February will set a record for single day revenue generated by a single company, with this anticipated to be in the range of $500 million.
Check out a few of this year’s Super Bowl commercials that have been released ahead of time and will air during the game: