Dale Farm are now the proud sponsor of UTV’s hit show ‘Rare Breed – A Farming Year’ which recently began its 5th series. The fly on the wall documentary explores typical Northern Ireland farming life and showcases local produce, which is in line with Dale Farm’s core values to support their farm owners.
Following the success of our most recent collaboration with farm owners in the TV advertisement ‘Future Farmers’, Dale Farm asked Ardmore to help develop sponsorship stings for the breaks of the Rare Breed shows, in line with their current campaign.
The emotive advertisement helps to educate viewers of the hard work that Dale Farm’s local farmers undertake daily, and endorses the key values that Dale Farm farmers don’t just milk the cows, they own the company. The creative, which features Dale Farm’s own local farms and their families, reinforces the messaging that when you buy any Dale Farm product you are helping support the farmers, boost local employment and benefit the wider community.