We are delighted to be working with the Department for the Economy to create a new, fully-integrated campaign to promote Apprenticeships for businesses and potential participants.
An apprenticeship offers an individual on-and off-the-job training, while getting paid, with the opportunity to gain qualifications up to degree level and beyond.
“Discover an inspired you, a qualified you…”
For businesses, apprenticeships are a great opportunity to train the right people for their specific needs. The creative approach was to showcase real apprentices and their employers in their workplace with candid-style videography and photography.
The campaign went live at the end of February and is running on TV, Radio, Press and Social Media. Take a look at the finished TV ad below: