As part of an ongoing corporate rebrand project with InterTradeIreland, we have been taking a close look at their identity to create a brand new set of guidelines to be used across their various programmes. One of these programmes, and the first to use the new brand style is Seedcorn, which helps early stage innovative companies who need funding to help their business take flight. The Seedcorn Investor Readiness Competition not only offers a total cash prize of €280,000, it helps companies get investor ready and introduces them to valuable networks.
The creative features photography from real businesses who have directly benefited from the Seedcorn programme, further educating businesses on the benefits and successes that can come from collaborating with InterTradeIreland.
The campaign is live on outdoor, press, digital and social media platforms across the island.