Irwin's: Summer

Life’s a picnic with Irwin’s. So, we wanted to increase summer sales by reinforcing the fact that their products are what actually make summers memorable.

This bright and impactful campaign was created to reinforce the brand and showcase the products that were most relevant to summer eating habits.

The results were pretty mouth-watering too with 16% more units sold during the campaign period, equating to a 14% increase in net sales across the entire range.

Spectacular results

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Ardmore House Pavilions
Kinnegar Drive Holywood
Belfast
BT18 9JQ