Lunn’s Portfolio of Fine Diamonds collection stands out from all others with its unrivalled quality and designs, not to mention the first class service customers are treated to in-store. To show exactly what makes a Portfolio ring so special, we worked up a series of 6 videos outlining the various steps in creating new and exclusive Portfolio designs. The videos highlight the master craftsmanship and years of skill and experience that go into making each ring unique and sets Lunn’s apart from other jewellery retailers.
To complement the launch of these videos, Lunn’s tasked us with working up outdoor creative to provide a greater insight into key elements of the design process. Three iconic images were selected: the hand stringing of a ring, a diamond being examined through a looking glass and the polishing of a ring. To accompany these was the headline ‘Look Closer', which encourages the audience to explore why a ring from Lunn’s Portfolio of Fine Diamonds really is as beautiful on the inside as it is on the outside.
The campaign will be live on outdoor and social media throughout the month of September.