This new brand campaign created for MCS stemmed from the success of last year’s outdoor and online creative campaign.
The MCS Group had a very successful year last with it’s recent expansion and now that the brand is more established, it’s branching out into TV. The adverts are to feature on Channel 4, Sky Adsmart, Sky Go, Sky VOD and 4OD.
Tactical outdoor creative was deployed in key areas to target reputable professionals and 6 sheets were positioned to target university graduates.
All the creative focuses on the group’s main divisions:
- IT & Digital
- Accountancy & Professional Services
- Technical & Engineering