We created an Adshel wrap outside of Queen’s Student’s Union for our Client, MCS Group, promoting them as a graduate recruiter. It’s been timed to coincide with the university exams when students turn to sugary foods for some extra brain power.
We dubbed it ‘a sugar fix wrap’ and it is a media first in NI. The adshel will be stocked daily with sweets by Clear Channel and encourages students to engage with MCS on social media using #mcssweetfuture for the chance to win a TV, iPad, or Wearable Tech.
People who engage will be targeted with online advertising to sign up with MCS.