Rushmere celebrate their 40th Birthday in September and they’re certainly not letting this milestone pass them by without a huge celebration!
We created several assets for the Birthday campaign, to promote the various events they are hosting throughout their birthday weekend, including their lead 40th birthday creative featuring bright and bold birthday balloons, along with the tickets and additional artwork to promote their Birthday concert in the centre.
The campaign utilizes the Centre’s social channels to promote their 40th birthday competition, where one lucky shopper has the chance to win an amazing hamper, featuring 40 different prizes from 40 different retailers, including a Clarins set from Debenhams, a bracelet from Pandora and Gucci Perfume from The Perfume Shop! Although the mechanic requires entry on mall, Rushmere’s digital platforms are ideal for showcasing each of the prizes to drive footfall to the Centre.
Formats include: On mall assets: which outline in more detail specific times and dates for the different birthday events,
Outdoor: retail 6 sheets in primary catchment areas to generate buzz and anticipation for the birthday, along with driving footfall into the mall to register for tickets for the concert
Online: mix of retro posts to tie in with the 40th birthday theme and sponsored posts to promote the concert and 40th birthday competition