Our Black Friday campaign for Rushmere 2014 was essentially digitally driven. Commencing on the Monday before, it very successfully created engagement and awareness with our customers.
In the absence of any detail on deals and offers from our retailers until the last minute, the team created intrigue in the event by cleverly playing on the “black” aspect of the event’s title - darkening the colour of our avatar on Facebook each day in the build up to the event.
ROI was excellent with a spend of just over £1k helping to deliver a footfall increase of 16%.
Are you Black Friday ready? Come in for a chat to see what we can do for your business, this year. get in touch.