Rushmere | ROI Campaign

Post Brexit, NI retail experienced an almost immediate increase in cross-border trading, gaining traction only one week after the referendum. We reacted to this news by rolling out a campaign focusing on the Euro and how shoppers from the South, could now get more for their money, whilst still communicating Rushmere’s key offerings using the creative from their brand campaign: open late nights, over 65 stores and Euro goes further.

We targeted areas in ROI, Monaghan and Cavan, using radio, press, outdoor and digital with impactful distance messaging to drive home how close residents were to Rushmere. For consistency, the core look and feel of the artwork mirrored the 2016 brand campaign, also using the same VO artist as heard in the Rushmere brand TV commercial.

 

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Spectacular results

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Ardmore House Pavilions
Kinnegar Drive Holywood
Belfast
BT18 9JQ