We have been delighted to support Subway NI with their title sponsorship of Northern Ireland Boys Football Association (NIBFA) events again this year. The NIBFA Cup Final and National Youth League (NYL) Cup and Plate Finals took place during May and June and Subway wanted to bring some excitement to the events in Lurgan and Cookstown.
Prior to the events we ran activity across radio, press and digital platforms with Q Radio, Cool FM and Daily Mirror. The main aim was to inform fans of the events, generate excitement and thank the players, parents and coaches for all the hard work and support during the season.
Visitors to the games were welcomed under the Subway inflatable archway by SUBMAN. The sports grounds were also branded with pitch banners, teardrop flags, pop up frame banners and even a giant helium football. The promotional teams on site were there to supply spectators with Free Subway cookies to enjoy while watching each match.
Spectators could also take some snaps using our Subway and NIBFA branded Snapchat Geofilter at the events. With over 12K views across the events this was as well received as the free Subway cookies!
Many congratulations go to all those who competed on the day and an extra well done to the Subway Man of the Match trophy winners.