Subway NI are title sponsor of Northern Ireland Boys Football Association (NIBFA). Subway sponsored the NIBFA National Youth League for the first time in 2014 and will continue to support this event until 2018. This year, Subway wanted to bring some excitement to the National League Cup Finals at Meadowbank Sports Arena, Magherafelt.
Ardmore assisted Subway to maximise their brand presence at the event by developing a library of above the line sponsorship assets. These assets included a variety of Subway “Eat Fresh, Train Hard” signage and banners visible throughout the event and to help spectators cheer on their favourite team; Subway inflatable clapping sticks and hand waving flags.
Visitors were welcomed under the Subway inflatable archway by SUBMAN at the entrance into the sports grounds along with a giant helium football. Free Subway cookies were available to enjoy while watching each match.
The next big Subway National League games are coming up on 13th and 14th May at Mid Ulster Sports Arena, Cookstown. Make sure to come and get a selfie with SUBMAN and cheer on your favourite team!