We are very excited to reveal the work we have been doing with Translink to launch their new product service, the Glider. The new rapid transport system, which will be coming to Belfast in Autumn 2018, is set to transform public transport in the city. The service will run every 7-8 minutes linking the city from the East to the West and contribute to a more connected Belfast.
Prior to the launch in Belgium, we were tasked with forming the brand values and toolkit, along with creating a CGI piece which showcases all of the modern features on the new eco-hybrid vehicle. In addition to this we designed collateral including branded USB business cards and press packs to introduce the new product to the market.