Translink | Metro Music

We approached our Client, Translink, with a fun campaign to engage their Metro customers and so #MetroMusic was born. Each morning we asked Metro commuters via Twitter to vote for their favourite songs from a selection of various genres. Over a 10-day period we collated Metro customers' favourite songs culminating in the release of the #MetroMusic playlist on Spotify.

The campaign offered Translink the opportunity to have a two-way conversation with customers and resulted in significant positive brand sentiment on social media. Some key results from the campaign include 39,995 impressions and 1,682 votes.

 

 

Our work delivers spectacular results for our Clients.

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