We approached our Client, Translink, with a fun campaign to engage their Metro customers and so #MetroMusic was born. Each morning we asked Metro commuters via Twitter to vote for their favourite songs from a selection of various genres. Over a 10-day period we collated Metro customers' favourite songs culminating in the release of the #MetroMusic playlist on Spotify.
The campaign offered Translink the opportunity to have a two-way conversation with customers and resulted in significant positive brand sentiment on social media. Some key results from the campaign include 39,995 impressions and 1,682 votes.