Translink has enhanced their Portadown rail timetable offering. Additional services provide more frequent morning and evening peak trains making it easier and more attractive for people to choose to commute by rail. New later evening departures from Belfast and Newry throughout the week, will benefit the evening economy and make it more attractive for people to choose to travel by rail for nights out.
To promote the additional train services to and from Newry, we developed our ‘New’ry’ Timetable’ creative. Leading with a shot of Translink customers enjoying the service, the creative encourages customers to plan their journey at translink.co.uk.
Our activity was geo-targeted to station/stop locations on the Portadown line; a fully integrated campaign running on press, radio, transit and digital formats is live from July 2017- March 2018.