Beat the January blues and start this year the right way with a return for the price of a single fare, after 9.30am, on all NI Railway lines throughout January 2018!
To promote the offer, we developed a creative that would appeal to a large passenger base. Playing on the January sale theme we used a giant illustrated sale tag to keep imagery simple but effective.
Running on digital and social media channels, and supported by in-station posters, the campaign will run from 27th December 2017 to 30th January 2018 to promote rail travel on off peak services.
Save more with the Big January seat sale, where will you go?