Traffic. It’s one of those dreaded words. However sometimes when we’re stuck in traffic, we forget that we are also the cause of traffic. Something we hope to remind people of with our latest burst of the NI Railways Stuck in Traffic campaign. Typography led, the creative seeks to make viewers question their engrained travel behaviour and remind them that NI Railways offers a convenient and stress-free alternative for the daily commute.
Running on radio, outdoor, social media and on supportive marketing materials in stations, the campaign is live throughout February and March.