Visit Belfast asked us to help them make a campaign to encourage people to shake off the long winter blues, get out and about and discover all there is to like about Belfast.
But we decided to go one better and create one that will get everyone #LovinBelfast.
By asking visitors and locals to take selfies and post them to Facebook, Twitter and Pinterest, they will help spread the love with real stories, and encourage more people to visit Belfast.
To really get things going, we launched the campaign on UTV, during the highly coveted break between Emerdale and Coronation Street, alongside radio slots and promotions, as well as national and local press.
This activity has also been supported by digital advertising everywhere from !N Magazine to the Ulster Rugby website, Daily Mirror and Belfast Telegraph homepage takeovers, not to mention UTV Player, 4OD and YouTube.
So go on, share why you're #LovinBelfast