Need a
travel hack?

Ardmore worked with Send My Bag® to develop a flexible creative platform with personality for memorable storytelling across global markets.

By sending more and carrying less, you take the hassle out of travel.

Partnering with Send My Bag®, we developed this core premise with the goal of elevating the brand and achieving global recognition through a world-class creative campaign. Leveraging Ardmore’s creative expertise, audience insights, and global partner network, the campaign transitioned from ad hoc marketing to strategic brand building.

Send more,
carry less.

It’s not rocket science!

In a style inspired by Hanna-Barbera, Ardmore introduced Frank and Bob – two loveable characters who brought life, light-hearted humour and charisma to the campaign. In a series of “what if…” scenarios, this flexible creative platform was designed to tell the story of our characters and directly relate that to the central service of Send My Bag.

Campaign
Highlights

  • Romans moving to France in 55 BC.
  • Phileas Fogg racing around the world.
  • Santa and his elves relocating to Australia.
  • The first explorers to reach the South Pole
  • And the first person on Mars, in for a surprise…

Media
Highlights

City-specific media campaigns included high-reach TV, radio, and outdoor advertising, targeting key cities such as London, New York, Sydney, and Dubai.

Contextual Placements

  • Airport takeovers at JFK, Heathrow, and Melbourne.
  • Inflight advertising with Qantas long-haul flights.

Client Success Stories

Working with Ardmore on our latest international campaign has been both enjoyable and easy. From initial concept through to execution, the team at Ardmore have continued to deliver time and time again. Working with such an experienced team has made launching campaigns in new global markets as easy as if it was being done locally.

Grant Carmichael, Chief Operating Officer at Send My Bag

DELIVERING TARGETS

At Ardmore, we exceeded Send My Bag’s expectations by delivering a campaign that not only elevated brand awareness but also positioned them as the global leader in luggage delivery services. Through strategic audience insights, innovative creative executions, and expertly planned media placements, we achieved:

  • Global Reach: Seamless campaign execution across over 80 markets, including tailored messaging and creative for diverse cultural settings.
  • High-Impact Creative: The creation of Frank and Bob, memorable characters that resonate across audiences and deliver standout brand recognition.
  • Precision Targeting: From airport takeovers to inflight ads, we ensured the campaign connected with travelers at the most relevant moments.
  • Maximized ROI: Leveraging media efficiencies, we secured prime placements on a modest budget, delivering high visibility and engagement.

INSPIRED TO
CHANGE?

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