At the start of September, the Northern Ireland Executive published its draft Programme for Government (PfG). In the second part of a short series that will look at what the PfG means for a number…
Kerry Plante29 October 2024
Last month, the Northern Ireland Executive published a draft Programme for Government (PfG). In the first of a short series that will look at what the PfG means for a number of our most important…
Ross Oneill4 October 2024
The use of mascots and characters in advertising has ALWAYS worked on me – with memories of Snap, Crackle and Pop at the bottom of my childhood Rice Krispies bowl, nodding and bopping along with…
Ross Oneill10 January 2024
After spending the week at the Labour Conference, MD and Co-Founder of Confluence Consulting Simon Hamilton reflects on how the Keir Stamer’s Party is preparing for power and what a new government might mean for…
Ross Oneill18 October 2023
What did they do? Diageo upped marketing spend by almost 6% in the last year, driving strong growth for brands like Guinness and Johnnie Walker. Specifically, they increased marketing spend by 5.6% on an organic…
Jack Alexander7 August 2023
