In the last quarter of 2024, the Northern Ireland Executive published its draft Programme for Government (PfG). In the third part of a short series that will look at what the PfG means for a…
Advertisers’ second favourite time of year is upon us: Super Bowl season. Brought to us by the NFL, the Super Bowl isn’t just an American sporting event. It's a cultural phenomenon worldwide, where advertising takes…
At the start of September, the Northern Ireland Executive published its draft Programme for Government (PfG). In the second part of a short series that will look at what the PfG means for a number…
Tory, our Senior Media Manager, shares her insights from this month’s PANI Business Breakfast with Ofcom, highlighting: The significance of local content in connecting with Northern Ireland audiences How understanding these media habits enables Ardmore…
Last month, the Northern Ireland Executive published a draft Programme for Government (PfG). In the first of a short series that will look at what the PfG means for a number of our most important…
The use of mascots and characters in advertising has ALWAYS worked on me – with memories of Snap, Crackle and Pop at the bottom of my childhood Rice Krispies bowl, nodding and bopping along with…
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