Source: kanta Media (https://www.youtube.com/watch?v=fvqdEUQzprc)
- The Dark Social: 69% of social sharing happens outside for the main social networks.
- Social Command centres are on the up: use "hashflags" to encourage live conversation.
- Mobile First / Mobile Only: According to Ovum 1Billion people will use mobile as their ONLY source of internet in 2015
- Snackable shopping to be come more mainstream: Social apps to start providing in-app purchasing
- Better cross-purposing and distribution strategies: Brands need to focus on responsive content in shorter bursts.
- SEO vs HEO: Hashtags are the new SEO as Social signals and SEO are becoming more integrated.
- Look to the East: All eyes are on WeChat as social unbundling increase means CHAT becomes a platform.
- Monitor dialog over mentions. Context is everything.
- Social logins. Social login makes website sign-ins easy for the consumer.
60% of UK custoemrs used a social login in 2014 (source: Gigya social login) - Still trying to big-up wearable tech: But wearable tech that's always connected and can tweet/post on it's own is on the increase.
Read the full article on over at Kantar Media and don't forget to check out their 2014 predictions to see how they did.
