It’s currently the digital industry’s language of choice – the popularity of emojis has rocketed in the past year. Around 80% of smartphone owners regularly use emojis and 6 billion are sent everyday. Vyv Evans,…
Nicola Cadogan27 August 2015
UTMs….what are they? Have you ever noticed a link that looks like www.mysite.com/utm_source=MyCampiagn&utm_medium=facebook&utm_campaign=facebook instead of www.mysite.com? You might not have known at the time but you were looking at is a UTM code. A UTM…
Nicola Cadogan19 August 2015
Microsoft recently revealed that 86% of consumers are multi-screening when watching TV. For brands, this trend has opened up the opportunity to significantly increase the levels of engagement from TV advertising. With multi-screen advertising, the…
Nicola Cadogan17 August 2015
Smartphones are now the most popular device for getting online in Northern Ireland according to Ofcom’s 2015 Communications Market Report. They’re now in the pockets of nearly two thirds (63%) of Northern Ireland adults, up…
Nicola Cadogan6 August 2015
