Illegal loans are often presented as a quick and easy fix but the reality is that this is a type of control that can destroy lives and keep communities down. Many victims live a life of dread, in constant fear, isolated and facing physical and psychological abuse when they cannot repay what they are told they owe.
Through this campaign, we seek to show the real-world consequences of this plight on communities by telling the story of the devastating impact this has on a person’s life and tackle head on the lie that money lenders are here to help.