Up against big spending brands like Lurpak, and fighting the constant sales promotion battle on the shelf, Dromona’s market position had slipped.
But people love to share their food creations online in a bid to increase their ‘status’, so Ardmore worked with Dale Farm to reposition Dromona as the elevator for Great Food Moments.
With this compelling and flexible creative platform there were infinite opportunities to position Dromona as the elevator of meals for all four seasons, trends and tastes. The integrated campaign was delivered across TV, outdoor and online, including a new branded content website.
The brand grew and regained its rightful place in both the butter and cheese categories.
Leapt from #3 to #1 in NI Butter Category
Volume Growth Year-on-Year
Dromona Butter
Volume Growth Year-on-Year
Dromona Cheese
© 2024 Ardmore Advertising.
London
Warrington
Dublin
