We helped CastleCourt launch their new seasonal styles, by creating ‘on trend’ looks that would inspire the audience. The aim was to encourage people to be motivated by our ads and see for themselves everything that CastleCourt had to offer for the Spring/Summer season.
We continued on with the same successful styling as Autumn/Winter 2014 but with different graphic approaches to reflect the new season, using a bleached white wooden floor.
With the clothes and accessories, we wanted to reinforce the fact that if you’re thinking ‘summer outfits’ think CastleCourt. It is not only to describe the season, but also putting CastleCourt in a positive and optimistic frame of mind whilst also lending itself to a description of the fashion trends.
This campaign was rolled out through press ads, social media and on-mall throughout the centre.