Our Haven summer holiday money off campaign began with Stena Line sharing initial creative designs from Lime creative agency in London. We were then tasked with shaping the copy and design for use in a press campaign in ROI throughout April and May in the Irish Daily Mail, the Irish Mail on Sunday, The Star and Sunday World. This offer gave Stena Line and Haven customers the chance to save up to €70 on their total holiday price, plus customers would receive up to £70 off food and shopping vouchers to use on their Haven holiday if booked by 15th May. The icons in the creative cleverly bring to life all of the activities available on a Haven holiday including everything from tree–top rope trails to swimming.
This campaign was also supported with ROI and NI radio which ran on various channels including Cork 96, Limerick Live, Cool FM, Belfast City Beat and Q radio.