The back-to-school period is widely considered as retail’s second-most important selling time. This year we were delighted to work with Rushmere on their back-to-school advertising campaign.
Ardmore’s main objective was to position Rushmere as a shopping destination that meets the family’s back-to-school needs. We highlighted that parents could avoid the stress of the back-to-school scramble by getting all they needed in one location.
We developed a campaign using a mix of digital and outdoor advertising. Our digital team developed content including a promoted Facebook post, Rushmere e-zine and strategically placed MPU and leaderboard adverts. All digital content linked back to the offers page on the Rushmere website which included relevant back-to-school offers.
We also implemented targeted outdoor advertising in primary catchment areas and featured on-mall advertising.
Get in touch to find out how Ardmore can help you reach your target audience.