Rushmere: Christmas 2013

Our Rushmere Christmas campaign is a progression of our Autumn/Winter strategy, targeting families and Christmas shoppers from the local and wider catchment areas of Rushmere Shopping Centre.

In order to gain traction across the chosen target audiences, this campaign has been split into 4 phases. The first thread was designed to promote the Santa arrival event on mall, supported by adshels and radio. The campaign will then expand to a wider audience by promoting the fashion offering that Rushmere has available across this key retail period, using an intergrated campaign including 48 sheets, adshel, streetliners, radio and online.

 

 

 

 

 

 

 

 

Spectacular results

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Ardmore House Pavilions
Kinnegar Drive Holywood
Belfast
BT18 9JQ