Rushmere don’t believe in simply following the flock. They’ve got their own style that they love to share. That’s why they’ve earned the title of one of Northern Ireland’s best shopping destinations.
So, when it came to launching their Spring/Summer 2014 collections, we decided to push the boundaries even further, by lifting the curtain and inviting everyone to have a sneaky peek behind the scenes.
By having a TV shoot of the fashion shoot, we were been able to show how Rushmere really stays on trend. Plus, the addition of the new #SeasonSecrets hashtag was generated to give the audience top tips, tricks and even more backstage action to really get people talking.
In order to migrate the audience to a younger, more fashion-focused demographic, we rolled the campaign out on TV across the highly targeted SkyAdsmart, as well as Channel 4 and UTV. This was supported by Twitter, Facebook, Pinterest, press, an exclusive behind the scenes advertorial in IN! Magazine and targeted outdoor, to drive footfall from a wider catchment area.
What’s more, we even launched a competition to give one lucky winner the chance to join us on set for our next Rushmere shoot.
But why stop there?
We wanted to complete the look, by launching a new, fully-responsive site too. So, now Rushmere is even more accessible as whatever screen you’re using it will find it’s perfect size. Just like you!
See what we did there?
Let us know what you think and find even more #SeasonSecrets right here.