Stena Line is offering the possibility to get a fantastic sample of Britain and Ireland with their Cheap Day Trips offer. Foot passenger travel between the two countries from £5.50/€6.50 on Tuesdays and £10.50/€12.00 on Sunday, Monday, Wednesday and Thursday. Some of the best values crossing that are available on the Irish Sea! On the routes Dublin – Holyhead and Rosslare – Fishguard, travellers can get a real taste of Ireland and Britain, while enjoying the Stena Line experience and their services on board (such as free movies and free WiFi).
The campaign is running in ROI and Wales, from May, on press and radio.
Whilst the price was the focus point of the creative, we sought to come up with a playful design that seduces and passes the key message of this fabulous offer.