They told us something big was coming to the Irish Sea. In 2019 Stena Line announced the expansion of their Irish Sea fleet with three brand new ships, signalling a huge step change for the business.
Ardmore developed a launch campaign that brought Stena Line’s brand values of customer care, Swedish heritage and sustainability to life.
Encapsulating this for Stena Line is the term “Lagom”, a Swedish phrase that represents balance (the literal translation is “just the right amount”) and is core to the ethos of Scandinavian lifestyle.
