This Irish Sea Summer Early Booking campaign began with Stena Line sharing their initial creative concept which was generated by our friends at Lime Creative. Our Creative Director then worked with Street Monkey production house to bring the flat elements to life through the use of clever animation. This fantastic offer allows Stena Line customers the chance to save 25% when they book to take their car to Britain or Ireland right now and all year. The icons serve as a clever and visual reminder of the Stena Line travel experience, from free wifi, free movies and fun for all the family.
The campaign is running on TV and Radio throughout Great Britain and Republic of Ireland from the 8th April.