January is traditionally a time for frugality, luckily Translink’s Enterprise seat sale means you can literally get on board with saving money and having a little fun. Their ‘on rail’ January seat sale means you can enjoy day return travel from Belfast to Dublin from any NI Railways station every Saturday during January 2018 for only £17.50 per adult and £8.75 per child.
To promote the offer, we developed a creative that would be instantly recognizable as an Enterprise communication; working with the brand colours of purple and red and leading with our eye catching ‘On Rail Savings’ headline, our creative mixes real life Enterprise photography with Vector illustrations.
Our activity was planned to target leisure travellers in the lead up to and during the promotional period. Running on digital and social media channels, and supported by in-station posters and leaflets, the campaign will run from 20th December 2017 to 26th January 2018.
Tickets are available to buy online, in stations and from conductors on local NI Railways services (advance purchase available online only).