Following further engagement with passengers and local stakeholders, Ulsterbus are enhancing some services in local areas from 1 February 2016. Service enhancements will happen on the following routes;
- Foyle City Service
- Antrim Town Centre
- Coleraine Town Centre
- Larne Town Centre
- Downpatrick Town Service
- Ballymartin Park & Ride
- Ballygowan / Comber
These changes will offer passengers in local towns and cities, better choice and more accessible travel options while continuing to provide best value for money. With great value offers like a £2 return ticket on all Ulsterbus Town and City services after 9.30am until 31 March 2016, Ulsterbus really is the smart move saving you time, fuel and parking, and with improved services, there really has never been a better time to make the move.
Our typographical creative leads with the line ‘Smarter Moves’ set on the Ulsterbus blue background. There were a few messages to communicate for each route, so we kept the design simple to allow these to stand-out.
Our creative is live in press, outdoor and on marketing collateral (posters and leaflets) now.